Cavallo Melbourne
cavallomelbourne.com.au ↗"I love the feel and depth of this website. It is also simple and easy to navigate. This will define our taste for the website — very upscale."
Palette — two colors, total commitment
cream
oxblood
terracotta
- Cream is the ground everywhere
- One deep red is both ink and accent — headlines, body, rules, buttons
- Terracotta band with paper texture as the single warm interlude
Typography
- High-contrast serif for every big headline (huge — up to 92px)
- Tiny UPPERCASE sans labels with wide letter-spacing for everything utility
- Body copy in a narrow centered column, never wide
- The size gap between headline and label is the luxury signal
The "depth"
- Full-screen video fixed behind the page; the cream sheet scrolls over it
- Dark scrims over imagery
- Images arrive blurred, sharpen as you scroll
- Full-bleed photography between text sections
Navigation — the simplicity
- Six words + one pill button. That's it.
- Overlaid on the hero, slides in after the intro
- Becomes a fixed cream bar after one screen of scroll
- No dropdowns on desktop at all
What our draft borrows
| Oxblood #741c1e | becomes APMC burgundy #8a2432 — nearly twins; the brand already owns this language |
| Saigon serif | Cormorant Garamond (free) as the stand-in; Lora and Playfair loaded as alternates in Tweaks |
| StyreneB labels | Archivo, uppercase, wide tracking |
| Video-under-sheet | our existing home-hero.mp4, fixed, with the cream sheet scrolling over it |
| Six-word nav | Programs · Our Craft · Loan Officers · About + "Apply Now" pill — down from today's dropdown tree |
| Ticker marquee | "Now lending in 41 states —" between hairlines above the footer |