Juan Roberto Reyes

“Developing People. Strengthening Teams. Elevating Results.”

With 14 years in the mortgage industry, Juan Reyes has built a career around helping mortgage professionals learn, grow, and reach their potential. As Vice President of Sales Training & Development, he supports loan officers and branch managers nationwide from his base in Central Texas, helping them build the knowledge, confidence, and leadership skills to succeed.

For Juan, few things are more rewarding than watching someone gain a new skill or grow into a stronger leader. He believes that investing in people strengthens teams and ultimately creates a better experience for the clients they serve. His approach is rooted in sharing practical knowledge, mentoring with purpose, and empowering others to achieve their goals.

Before entering mortgage lending, Juan spent nine years with Kraft Foods and two years with General Mills, experiences that helped shape his approach to leadership and teamwork. Fluent in English and Spanish, he values connecting with professionals from different backgrounds. Outside work, Juan enjoys time with his wife, Yvette, and their children, Roberto, Uriel, and Itzeli. He is also a proud Baylor Bears fan. Sic 'Em Bears!